Inexperienced designers, or authors who attempt to make their own covers, tend to make these same common mistakes which make it look like an amateur design.
Trying to match all of the details perfectly
For the most part, cover designers are working with stock photography, unless you happen to find a designer who can do custom photo shoots for you. Therefore, the designer can only use what already exists. If you want a particular item/person/animal on your cover, there may be times you have to compromise the exact details in order to create an effective cover. For example if you’re putting a dog on your cover, yes you’ll want to use the same breed the dog is, but the dog might not have the same markings as what’s described in the book. Most readers aren’t going to care enough to look back at the cover to see if the dog…
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